Anne Boysen

ABOUT ANNE BOYSEN

Speaker. Futurist. Generation Z expert.

Let’s get serious about your largest group of customers and employees.

After the Millennials is the first and only consultant service established specifically to understand Generation Z – now and in the future. Sometimes called Generation Z, iGen, Plurals or the Homeland Generation, we still don’t know which name will “stick”. But we can’t let this stop us from preparing for the tsunami of change they represent.

 

Driven by a voracious intellectual appetite for learning how different people tick, I have studied this youngest generation since they were first conceived. Understanding people helps us see new emerging trends and patterns. Analyzing our existing environments and stakeholders helps us envision, plan and prepare better for the future.

A combination of data analytics, content analysis, strategic foresight, and generational theory can help us see important trends, sometimes years before they happen. This custom-made interdisciplinary approach has allowed me allows me to help a variety of companies prepare for tomorrow. My research has brought me to numerous countries on 3 different continents as a keynote speaker and quoted by media outlets such as BBC Capital, El Pais, Deutsche Welle, The Verge, Vox, Motherboard and more.

Let me learn how I can help you!

Through years of exploring this new generation, their parents and the macro-environments they grow up in, I have experienced documented success in forecasting social changes and the new trends that often follow. Several of these new trends have manifested themselves and been confirmed by quantitative surveys and innovations leading to new product and marketing strategies years later. Here are a few examples:
  • We called it “iMedia” back in 2006. Today we call it Social Media.
  • The end of helicopter parenting: Based on generational theory and current trends I anticipated that Millennial parents would slow down the trend of overprotecting and over-scheduling children (helicopter parenting). I called it Resilience Parenting. A new survey reports that Millennial Parents is indeed more likely to embrace this new parenting approach.

2/26/2018: While childhood obesity has stabilized and declined in many Western countries, there is still an increase in developing economies. As of January 2018, CDC reports that childhood obesity is once again increasing in the U.S. Obesity is a multifaceted problem which involves nutritional assess, family situations, poverty or income precarity, endocrine disrupters in the environment, microbial flora and even epigenetics.

But why should you care about this new generation? Because whether you work with product innovation, HR or marketing; whether you are an educator, parent or a grandparent, the next generation are the protagonists in the future. Can you afford to ignore them?
If you want to get in touch, collaborate or see how I can help your business, please don’t hesitate to contact me. Or you may just want to read a little more about how I work, what Strategic Foresight is all about or connect with me on LinkedIn.

I look forward to hearing from you!

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afterthemillennials

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